To sell your crafts successfully in an online
crafters mall involves more than simply opening a craft store, selling
online takes time and a basic understanding of marketing your
particular craft. When you open your store in a mall remember that it
is an extension of your off-line business and all of the same marketing
principals apply for your business to be successful both online and off.
When
you first open your craft mall store contact all of your existing
customer base and let them know that they can now shop at your new
online store 24 hours a day, 7 days a week. Offer a discount on their
first purchase as an incentive to visit your online store.
A
great way to market your products is to place ads in craft
publications, generally these types of publications have a large
following of people interested in buying handmade arts and crafts.
There are also many free places you can advertise your products like
online craft classifieds, craft forums and craft directories. A couple
of hours or work advertising daily and you will see your online
business grow very quickly.
Craft Shows are also a great way to
grow your business both online and off, take advantage of the hundreds
of potential customers that come to the shows by handing out your
flyers and business cards with your online web address, also invite
them to sign up for your monthly newsletter. Having potential buyers
sign up for your monthly newsletter gives you the opportunity to
contact both new and existing customers on a regular basis about your
new product, or sales you might be having.
If you decide to sell
in consignment shops ask the owner if you can place a display with your
online craft store address, or leave a stack of business cards and or
flyers with the web address of your online store.
About the Author
Catherine Stabler is the owner of the GLC Arts and Crafts Mall http://www.goldleafcrafters.com, which brings together crafters, artists, artisans and designers with interested buyers worldwide via the Internet.
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